search query: @indexterm BRAND CHOICE / total: 192
reference: 48 / 192
| Author: | Baltas, G. Doyle, P. |
| Title: | An empirical analysis of private brand demand recognising heterogenous preferences and choice dynamics |
| Journal: | Journal of the Operational Research Society
1998 : AUG, VOL. 49:8, p. 790-798 |
| Index terms: | BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA