search query: @indexterm BRAND CHOICE / total: 192
reference: 44 / 192
| Author: | Hollis, N. |
| Title: | Test o no test, esa es la cuestion. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 69-73 |
| Index terms: | ADVERTISING CAMPAIGNS ADVERTISING AGENCIES BRAND CHOICE |
| Language: | spa |
| Abstract: |
SCIMA