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| Author: | Degeratu, A. M. |
| Title: | Estimation bias in choice models with last choice feedback |
| Journal: | International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 285-306 |
| Index terms: | Estimation Methodology Brand choice Statistical methods Models |
| Language: | eng |
| Abstract: | This study compares two estimation methods for choice models with last choice feedback, using simulated and real data. |
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