search query: @indexterm RELIGION / total: 192
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| Author: | Singhapakdi, A. |
| Title: | Toward an understanding of religiousness and marketing ethics: an empirical study |
| Journal: | Journal of Business Ethics
2000 : OCT II, VOL. 27:4, p. 305-319 |
| Index terms: | BUSINESS ETHICS RELIGION DECISION MAKING MARKETING |
| Language: | eng |
| Abstract: | This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. |
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