search query: @indexterm RELIGION / total: 192
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| Author: | Swimberghe, K. Flurry, L.A. Parker, J.M. |
| Title: | Consumer religiosity: consequences for consumer activism in the United States |
| Journal: | Journal of Business Ethics
2011 : OCT, VOL. 103:3, p. 453-467 |
| Index terms: | consumer behaviour complaints decision making religion christianity |
| Freeterms: | united states |
| Language: | eng |
| Abstract: | Recently, organizations have faced consumer backlash resulting from decisions to support controversial causes. To date, little research has attempted to validate consumers' negative response as a function of religion. This paper addresses that gap in the literature and explores consumer religious commitment and Christian consumers' conservative beliefs in the United States as motivations for consumer activism and boycott participation. Findings from a national sample consisting of 531 consumers indicate that consumers evaluate seller's actions and form ethical judgments. These are a major explanatory variable in consumers' voice complaints, third-party complaint thoughts, and boycott intentions. |
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