search query: @indexterm BRAND CHOICE / total: 192
reference: 190 / 192
Author: | Biehal, G. Chakravarti, D. |
Title: | Information accessibility as a moderator of consumer choice. |
Journal: | Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 1-14 |
Index terms: | BRAND CHOICE PRODUCT INFORMATION CONSUMER RESEARCH BRAND LOYALTY |
Language: | eng |
Abstract: |
SCIMA