search query: @indexterm BRAND CHOICE / total: 192
reference: 184 / 192
| Author: | Prasad, V. K. Casper, W. R. Schieffer, R. J. |
| Title: | Alternatives to the traditional retail store audit : a field study. |
| Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 54-61 |
| Index terms: | RETAILING MARKETING AUDITS INVENTORIES BRAND CHOICE BREWING INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA