search query: @indexterm BRAND CHOICE / total: 192
reference: 186 / 192
| Author: | Gardner, M. P. |
| Title: | Advertising effects on attributes recalled and criteria used for brand evaluations. |
| Journal: | Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 310-318 |
| Index terms: | ADVERTISING BRAND CHOICE CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA