search query: @indexterm BRAND CHOICE / total: 192
reference: 181 / 192
| Author: | Capon, N. Davis, R. |
| Title: | Basic cognitive ability measures as predictors of consumer information processing strategies. |
| Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 551-563 |
| Index terms: | CONSUMER INFORMATION BRAND CHOICE INDIVIDUAL BEHAVIOUR WOMEN |
| Language: | eng |
| Abstract: |
SCIMA