search query: @indexterm BRAND CHOICE / total: 192
reference: 178 / 192
Author: | DeSarbo, W. S. Green, P. E. |
Title: | Choice-constrained conjoint analysis. |
Journal: | Decision Sciences
1984 : SUMMER, VOL. 15:3, p. 297-323 |
Index terms: | BRAND CHOICE CONJOINT ANALYSIS FORECASTING TECHNIQUES CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA