search query: @indexterm BRAND CHOICE / total: 192
reference: 177 / 192
Author: | Broadbent, S. |
Title: | Modelling with adstock. |
Journal: | Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312 |
Index terms: | ADVERTISING RESEARCH MARKETING MODELS BRAND CHOICE |
Language: | eng |
Abstract: |
SCIMA