search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Kamakura, W. A. Srivastava, R. K. |
| Title: | Predicting choice shares under conditions of brand interdependance. |
| Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434 |
| Index terms: | MARKET SHARE MARKETING MODELS CONSUMER BEHAVIOUR BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA