search query: @indexterm BRAND CHOICE / total: 192
reference: 175 / 192
Author: | Kamakura, W. A. Srivastava, R. K. |
Title: | Predicting choice shares under conditions of brand interdependance. |
Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434 |
Index terms: | MARKET SHARE MARKETING MODELS CONSUMER BEHAVIOUR BRAND CHOICE |
Language: | eng |
Abstract: |
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