search query: @indexterm BRAND CHOICE / total: 192
reference: 174 / 192
Author: | Ak Keng, K. Ehrenberg, A. S. C. |
Title: | Patterns of store choice. |
Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 399-409 |
Index terms: | DEPARTMENT STORES CHOICE THEORY MARKET SHARE CONSUMER BEHAVIOUR UNITED KINGDOM BRAND CHOICE |
Language: | eng |
Abstract: |
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