search query: @indexterm BRAND CHOICE / total: 192
reference: 174 / 192
| Author: | Ak Keng, K. Ehrenberg, A. S. C. |
| Title: | Patterns of store choice. |
| Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 399-409 |
| Index terms: | DEPARTMENT STORES CHOICE THEORY MARKET SHARE CONSUMER BEHAVIOUR UNITED KINGDOM BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA