search query: @indexterm BRAND CHOICE / total: 192
reference: 172 / 192
Author: | Barwise, T. P. Ehrenberg, A. S. C. |
Title: | Consumer beliefs and brand usage. |
Journal: | Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 81-93 |
Index terms: | CONSUMER RESEARCH BRAND CHOICE |
Language: | eng |
Abstract: |
SCIMA