search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Raj, S. P. |
| Title: | Striking a balance between brand "popularity" and brand loyalty. |
| Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 53-59 |
| Index terms: | BRAND LOYALTY CONSUMER ATTITUDES BRAND CHOICE |
| Language: | eng |
| Abstract: |
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