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| Author: | Bowring, C. |
| Title: | 'Different strokes for different folks'. The case for developing advertising concepts for consumer typology. |
| Journal: | Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 215-230 |
| Index terms: | ADVERTISING RESEARCH BRAND CHOICE CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA