search query: @indexterm BRAND CHOICE / total: 192
reference: 168 / 192
| Author: | Shoemaker, R. W. Tibrewala, W. |
| Title: | Relating coupon redemption rates to past purchasing of the brand. |
| Journal: | Journal of Advertising Research
1985 : OCT-NOV, VOL. 25:5, p. 40-47 |
| Index terms: | BRAND CHOICE SALES PROMOTION MARKET RESEARCH BRAND LOYALTY |
| Language: | eng |
| Abstract: |
SCIMA