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| Author: | Givon, M. |
| Title: | Variety seeking, market partitioning and segmentation. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:2, p. 117-127 |
| Index terms: | MARKET SEGMENTATION PRODUCT POLICY BRAND CHOICE CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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