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| Author: | Krishnamurthi, L. Raj, S. P. |
| Title: | The effect of advertising on consumer price sensitivity. |
| Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 119-129 |
| Index terms: | ADVERTISING EFFECTIVENESS PRICES CONSUMER EXPECTATIONS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA