search query: @indexterm BRAND CHOICE / total: 192
reference: 162 / 192
Author: | Laurent, G. Kapferer, J. N. |
Title: | Measuring consumer involvment profiles. |
Journal: | Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 41-53 |
Index terms: | CONSUMER BEHAVIOUR CONSUMER RESEARCH BRAND CHOICE |
Language: | eng |
Abstract: |
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