search query: @indexterm BRAND CHOICE / total: 192
reference: 161 / 192
| Author: | Holmes, E. |
| Title: | Brand X or brand Y? Datamation's 1985 survey of microcomputer product preferences. |
| Journal: | Datamation
1985 : DEC 15, VOL. 31:24, p. 48-3, 48-6, 48-10, 48-12 |
| Index terms: | MICROCOMPUTERS CHOICE THEORY BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA