search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Vanhonacker, W. R. |
| Title: | Testing the exact order of an individual's choice process in an information-theoretic framework. |
| Journal: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 377-387 |
| Index terms: | BRAND CHOICE CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA