search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Mitchell, A. A. |
| Title: | The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement. |
| Journal: | Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24 |
| Index terms: | CONSUMER RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS BRANDS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA