search query: @indexterm BRAND CHOICE / total: 192
reference: 173 / 192
Author: | Reingen, P. H. |
Title: | Brand congruence in interpersonal relations : A social network analysis. |
Journal: | Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 771-783 |
Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR SOCIAL PSYCHOLOGY SOCIOLOGY GROUPS |
Language: | eng |
Abstract: |
SCIMA