search query: @indexterm BRAND CHOICE / total: 192
reference: 153 / 192
| Author: | Park, C. W. Young, S. M. |
| Title: | Consumer response to television commercials : the impact of involvement and background music on brand attitude formation. |
| Journal: | Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 11-24 |
| Index terms: | TELEVISION ADVERTISING CONSUMER SATISFACTION CONSUMER RESEARCH BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA