search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Kahn, B. E. Kalwani, M. U. Morrison, D. G. |
| Title: | Measuring variety-seeking and reinforcement behaviors using panel data. |
| Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 89-100 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA