search query: @indexterm BRAND CHOICE / total: 192
reference: 140 / 192
| Author: | Kumar, V. Leone, R. P. |
| Title: | Measuring the effect of retail store promotions on brand and store substitution. |
| Journal: | Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185 |
| Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA