search query: @indexterm BRAND CHOICE / total: 192
reference: 140 / 192
Author: | Kumar, V. Leone, R. P. |
Title: | Measuring the effect of retail store promotions on brand and store substitution. |
Journal: | Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185 |
Index terms: | BRAND CHOICE CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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