search query: @indexterm BRAND CHOICE / total: 192
reference: 144 / 192
| Author: | Neslin, S. A. Clarke, D. G. |
| Title: | Relating the brand use profile of coupon redeemers to brand and coupon characteristics. |
| Journal: | Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32 |
| Index terms: | SALES PROMOTION BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA