search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Srinivasan, V. |
| Title: | A conjunctive-Compensatory approach to the self-explication of multiattributed preferences. |
| Journal: | Decision Sciences
1988 : SPRING, VOL. 19:2, p. 295-305 |
| Index terms: | BRAND CHOICE DECISION MAKING MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA