search query: @indexterm BRAND CHOICE / total: 192
reference: 132 / 192
Author: | Mackenzie, S. B. Lutz, R. J. |
Title: | An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context. |
Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65 |
Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE MARKETING MODELS CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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