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| Author: | Johansson, J. K. |
| Title: | Determinants and effects of the use of "made in" labels. |
| Journal: | International Marketing Review
1989 : VOL. 6:1, p. 47-58 |
| Index terms: | CONSUMER CHOICE BRAND CHOICE PRODUCT PREFERENCE |
| Language: | eng |
| Abstract: | Review of empirical findings of the effects of a product's "made-in" label linked with theoretical developments in consumer information processing and consumer search economics, country stereotyping and country-of-origin cues. Behavioural intentions of made-in labels. Product familiarity and country of origin. Simplified information processing. Variability across products. Determinants of cue utilisation and its confidence value. A flowchart model. Empirical testing. A Figure outlines the flowchart model. |
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