search query: @indexterm BRAND CHOICE / total: 192
reference: 136 / 192
| Author: | Grover, R. Dillon, W. R. |
| Title: | Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition. |
| Journal: | International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89 |
| Index terms: | BRAND CHOICE PRODUCT DIFFERENTIATION BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA