search query: @indexterm BRAND CHOICE / total: 192
reference: 135 / 192
Author: | Grover, R. Rao, V. R. |
Title: | Inferring competitive market structure based on a model of interpurchase intervals. |
Journal: | International Journal of Research in Marketing
1988 : VOL. 5:1, p. 55-72 |
Index terms: | MARKET STRUCTURE BRAND CHOICE |
Language: | eng |
Abstract: |
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