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| Author: | MacInnis, D. J. Jaworski, B. J. |
| Title: | Information processing from advertisements : toward an integrative framework. |
| Journal: | Journal of Marketing
1989 : OCT, VOL. 53:4, p. 1-23 |
| Index terms: | CONSUMER ATTITUDES ADVERTISING RESEARCH BRAND CHOICE MARKETING MODELS |
| Language: | eng |
| Abstract: | A framework and set of research propositions are provided that capture and extend current theory on information processing from advertisements. The integrative attitude formation model includes antecedent levels of ability, motivation, and opportunity, processing of brand information, cognitive and emotional responses, brand attitude formation processes, and brand attitude. Needs and motivation are discussed in detail. To assess the relative advantage of the framework and the model proposed, they are compared with previous integrative models. Implications for related research streams are summarized. Predictive capacity of the model is highlighted. |
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