search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Jacobson, R. Obermiller, C. |
| Title: | The formation of expected future price: A reference price for forward-looking consumers. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432 |
| Index terms: | CONSUMER BEHAVIOUR FUTURE STUDIES PRICES BRAND CHOICE ECONOMIC THEORY |
| Language: | eng |
| Abstract: |
SCIMA