search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Wernerfelt, B. |
| Title: | Advertising content when brand choice is a signal. |
| Journal: | Journal of Business
1990 : JAN, VOL. 63:1, p. 91-98 |
| Index terms: | BRAND CHOICE ADVERTISING ECONOMIC THEORY |
| Language: | eng |
| Abstract: |
SCIMA