search query: @indexterm BRAND CHOICE / total: 192
reference: 122 / 192
| Author: | Ehrenberg, A.S.C. Goodhardt, G.J. Barwise, T.P. |
| Title: | Double jeopardy revisited. |
| Journal: | Journal of Marketing
1990 : JUL, VOL.54:3, P.82-91 |
| Index terms: | BRAND CHOICE CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA