search query: @indexterm BRAND CHOICE / total: 192
reference: 120 / 192
Author: | Prince, M. |
Title: | How consistent is the information in positioning studies? |
Journal: | Journal of Advertising Research
1990 : JUN-JUL, VOL 30:3, p. 25-30 |
Index terms: | POSITIONING BRAND CHOICE CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA