search query: @indexterm BRAND CHOICE / total: 192
reference: 118 / 192
| Author: | Kahn, B. E. Louie, T. A. |
| Title: | Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289 |
| Index terms: | SALES PROMOTION BRAND CHOICE BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA