search query: @indexterm BRAND CHOICE / total: 192
reference: 116 / 192
| Author: | Fader, P. S. McAlister, L. |
| Title: | An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332 |
| Index terms: | CONSUMER CHOICE SALES PROMOTION BRAND CHOICE |
| Language: | eng |
| Abstract: |
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