search query: @indexterm BRAND CHOICE / total: 192
reference: 113 / 192
Author: | Ward, J. Reingen, P. |
Title: | Sociocognitive Analysis of Group Decision Making among Consumers |
Journal: | Journal of Consumer Research
1990 : DEC, VOL.17, p.245-262 |
Index terms: | CONSUMER CHOICE BRAND CHOICE CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: | The analysis of both cognitive and social structure is necessary to understand group decision making. A sociocognitive perspective is developed to increase understanding of the relation between cognitive and social processes. This perspective is used to find how a group makes a consumer decision with consequences for the entire group. New insight is provided between group membership and brand choice. |
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