search query: @indexterm BRAND CHOICE / total: 192
reference: 107 / 192
| Author: | Nedungadi, P. |
| Title: | Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations |
| Journal: | Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 263-276 |
| Index terms: | BRAND CHOICE CHOICE THEORY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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