search query: @indexterm BRAND CHOICE / total: 192
reference: 105 / 192
Author: | Fraser, C. Ginter, J. |
Title: | A Probalistic Dealing Strategy |
Journal: | Decision Sciences
1991 : Winter, VOL. 22:1, p. 91-103 |
Index terms: | PRICING PRODUCT DEVELOPMENT BRAND CHOICE MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
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