search query: @indexterm BRAND CHOICE / total: 192
reference: 104 / 192
Author: | |
Title: | Expert systems in marketing (special issue) |
Journal: | International Journal of Research in Marketing
1991 : APR, Vol. 8:1, p. 1-90 |
Index terms: | MARKETING RETAILING EXPERT SYSTEMS BRAND CHOICE INFORMATION TECHNOLOGY |
Language: | eng |
Abstract: |
SCIMA