search query: @indexterm BRAND CHOICE / total: 192
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| Author: | |
| Title: | Expert systems in marketing (special issue) |
| Journal: | International Journal of Research in Marketing
1991 : APR, Vol. 8:1, p. 1-90 |
| Index terms: | MARKETING RETAILING EXPERT SYSTEMS BRAND CHOICE INFORMATION TECHNOLOGY |
| Language: | eng |
| Abstract: |
SCIMA