search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Krishna, A. Currim, I. S. Shoemaker, R. W. |
| Title: | Consumer perceptions of promotional activity. |
| Journal: | Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16 |
| Index terms: | SALES PROMOTION CONSUMER EXPECTATIONS CONSUMER ATTITUDES BRAND CHOICE CONSUMER PRICE INDEX MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA