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| Author: | Ortmeyer, G. Lattin, J. Montgomery, D. |
| Title: | Individual differences in response to co nsumer promotions |
| Journal: | International Journal of Research in Marketing
1991 : VOL. 8:3, p.169-186 |
| Index terms: | MARKETING RESEARCH BRAND CHOICE MARKETING MODELS |
| Language: | eng |
| Abstract: |
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