search query: @indexterm BRAND CHOICE / total: 192
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| Author: | Wagner, U. Taudes, A. |
| Title: | Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables |
| Journal: | International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249 |
| Index terms: | MARKETING MODELS NEW PRODUCTS BRAND CHOICE CONSUMER CHOICE |
| Language: | eng |
| Abstract: |
SCIMA