search query: @indexterm BRAND CHOICE / total: 192
reference: 96 / 192
Author: | Glazer, R. Kahn, B.E. Moore W.L. |
Title: | The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect |
Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127 |
Index terms: | CONSUMER RESEARCH BRAND CHOICE CHOICE THEORY |
Language: | eng |
Abstract: |
SCIMA