search query: @indexterm BRAND CHOICE / total: 192
reference: 96 / 192
| Author: | Glazer, R. Kahn, B.E. Moore W.L. |
| Title: | The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127 |
| Index terms: | CONSUMER RESEARCH BRAND CHOICE CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA