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| Author: | Griffin, A. Page, A. L. |
| Title: | PDMA success measurement project: Recommended measures for product development success and failure |
| Journal: | Journal of Product Innovation Management
1996 : NOV, VOL. 13:6, p. 478-496 |
| Index terms: | PRODUCT DEVELOPMENT SUCCESS BUSINESS FAILURES MEASUREMENT PROJECTS |
| Language: | eng |
| Abstract: | Success is multifaceted and difficult to measure. This paper hypothesizes that the most appropriate set of measures for assessing project-level success depends on the project strategy. The objectives for a new product that creates an entirely new market will differ from those of a project that extends an existing product line. Similarly, the appropriate measures of a product development program's overall success depend on the firm's innovation strategy. Product development professionals were presented with six project strategy scenarios and four business strategy scenarios, to test these hypotheses. |
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