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Author: | Nancarrow, C. Wright, L.T. Page, J. |
Title: | A study in international marketing: the development of a consumer database marketing capability |
Journal: | Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 625-636 |
Index terms: | INTERNATIONAL MARKETING DIRECT SELLING MARKETING INFORMATION |
Language: | eng |
Abstract: |
SCIMA